I built a product. How do I get my first customers?
Start with your own outreach to learn what makes people buy, then add a channel that grows without you. For a product that sells on sight, that channel can be creators paid per sale: they make the videos, and you pay only when a sale reaches your checkout.
Four ways to look for first customers
1. Talk to people yourself
Write to people who have the problem your product solves, answer questions in the communities where they gather, and show the product to everyone who will look. It costs your time, not money, and nothing teaches you faster what makes people buy. It does not grow on its own: there are only so many messages in a day, and communities remove posts that only sell. Be useful first.
2. Be there when people search
If people already type your problem or your product into a search bar, be where they look: pages that answer their questions, and search ads on the words that mean someone is ready to buy. A new kind of product has a harder time here: people rarely search for something they have not seen yet.
3. Run paid ads
Ads reach many people quickly. You pay for views and clicks whether anyone buys or not, and every new creative is a test you pay for, so the first budget mostly buys you learning. Ads work best once you know what to say and what a customer is worth to you.
4. Creators who are paid per sale
Creators make short videos about your product and post them with their own link or promo code. On clipbeep you set the price per sale and fund a budget upfront. You pay that price only when a sale reaches your checkout through a creator's link or code, and the creator who brought it gets paid. A video that sells nothing costs you nothing.
Where clipbeep fits
clipbeep is an app where creators sell your product and you pay per sale. It fits a product people don't search for until they see it: a demo, a before-and-after, a result on the screen. The sale has to be paid for online, so it can come back to us and be credited to the creator who brought it. If people already search for your product by name, start with search.
Some categories are not accepted: gambling and betting, crypto-assets and other financial products, adult content, weapons, tobacco and nicotine, and a few more. The full list is in our moderation policy.
- Verify your company and connect sales tracking once.
- Launch a campaign: the brief, the rules, the price per sale and the budget.
- Creators join and post, each with a personal link and promo code. You approve the ones you like, or let in everyone who fits your settings.
- A sale reaches your checkout, and only then is your price drawn from the budget.
If you build with an AI agent
Your agent can draft the campaign, wire sales tracking into your code and read campaign totals. Creator records and posts stay in clipbeep. Money always needs you: you approve the budget yourself. Works with Claude, ChatGPT and Cursor →
New funding, campaign starts and resumptions are currently closed.
Frequently asked questions
How do I get my first customers for my app?
Start by talking to people who have the problem your app solves: messages, communities, anyone who will try it. That teaches you what makes people buy. To reach more people, post a campaign where creators show your app in short videos: you fund a budget upfront and pay only for sales that reach your checkout.
What is the cheapest way to get first customers?
In money, your own outreach: it costs only your time. If you pay for a channel, paying per sale means you never pay for attention that did not buy. On clipbeep you set the price per sale and pay it only when a sale reaches your checkout, so a video that sells nothing costs you nothing.
Should I run ads to get my first customers?
Ads reach people fast, but you pay for views and clicks whether anyone buys or not, and every new creative is a test you pay for. Ads work best once you know what to say and what a customer is worth to you.
How do I find creators to promote my product?
You can write to creators one by one, or post one campaign on clipbeep with a brief and a price per sale. Creators join it in the app, and you approve the ones you like or let in everyone who fits your settings.
Can I pay influencers only for sales?
Yes. On clipbeep a campaign pays per sale: a purchase, an order or a paid subscription that reaches your checkout through a creator's link or promo code. Posts, views and clicks are not what you pay for.
Can my AI agent set up a creator campaign for me?
Yes. Connect Claude, ChatGPT or Cursor to clipbeep: your agent drafts the campaign and wires sales tracking into your code, and you approve the money yourself. See how it works.
What kind of product works with creators?
One that sells on sight and is paid for online: an app, a SaaS, an online store, a physical product with an online order, a course. If people already search for your product by name, search may serve you better.
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